Effective Date: 27/04/2025

At Phàros Lab by Erika Berardi, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and share your personal data when you interact with our website or sign up for our services.

1. Information We Collect

When you visit our website or engage with our services, we collect personal information in the following ways:

• Contact Information: If you sign up for our newsletter, request a freebie, or get in touch with us through contact forms, we collect your name, email address, and any other information you provide.

• Cookies and Tracking: We use cookies (as detailed below) to track your interactions with our website, including email signups, and to improve user experience.

2. How We Use Your Data

We use the data we collect for the following purposes:

• Email Communications: We use your email address to send you newsletters, marketing content, updates, and other relevant information about our services. You can opt-out of receiving these communications at any time by clicking the “unsubscribe” link in our emails or by contacting us directly.

• To Provide Services: Your email may be used to facilitate communication with you regarding the services you requested (e.g., free resources, project updates, consultations).

• Marketing and Advertising: We may use your data to tailor marketing strategies, conduct email campaigns, and measure engagement.

3. Legal Basis for Data Processing

We process your data based on your consent (when you opt-in to receive our emails or provide your information) or contractual necessity (if you engage with our services or request information).

4. How We Share Your Data

We do not sell your data to third parties. However, we may share your data with:

• Email Marketing Services: We use third-party providers such as [Mailchimp/ConvertKit/etc.] to send emails. These providers are required to safeguard your data in accordance with applicable privacy laws.

• Legal Requirements: We may share your information if required by law or to protect the rights, property, or safety of Phàros Lab by Erika Berardi.

5. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy. You can request the deletion of your data at any time by contacting us.

6. Your Rights

Under applicable privacy laws (including the GDPR and Swiss law), you have the following rights:

• Access: You have the right to request a copy of the data we hold about you.

• Rectification: You can request corrections to your personal data if it is inaccurate or incomplete.

• Erasure: You can request the deletion of your personal data, subject to legal requirements.

• Opt-out: You may withdraw your consent to receive marketing emails at any time by unsubscribing or contacting us directly.

To exercise any of these rights, please contact us at erika@pharoslab.ch