your lighthouse in the sea ⁠of digital marketing

Without clear direction or the necessary internal resources, your brand’s digital presence risks drifting or standing still. Let’s navigate with confidence and clarity to set course for growth with tailored advertising and communication.

NOT EVERY BRAND SAILS THE SAME WATERS

your brand's voyage shouldn’t feel like a storm ⁠

Whether your challenge is unclear communication, scattered advertising, or missing in-house skills, I’ll help you chart the right route guiding your brand toward clarity, action, and growth.

Brand compass

Lost in how to show up online? I analyse your digital channels and guide you with clear strategies for communication, visuals, and promotion with a personalised strategic consultancy, so your brand doesn’t drift unnoticed.

Smart advertising

Too many channels, no clear course? I build and execute tailored campaigns, from Programmatic to Social and Search, Content and Newsletter Marketing steering your advertising with clarity and reporting you can trust.

Crew training

Need skills on board but lack the know-how? I design workshops and support your in-house projects, empowering your team to navigate digital waters independently, so you can save up high costs of external agencies or corporate consultants.

MY NORTH STAR

every brand needs a steady sail ⁠ to move forward

In digital marketing, it’s easy to get lost, I’ve seen it happen often: too many tools, not enough time, strategies that feel more like chaos than clarity.

My role is to make things simpler. To bring focus where there’s confusion, to guide with strategies that are not only creative but also practical, and to support brands in a way that feels human, not overwhelming.

After more than 10 years in digital marketing across Switzerland and Europe working with agencies, tech companies, and brands, I know how to help businesses cut through the noise and move forward with confidence.

Phàros Lab exists for this: to guide SMEs, start-ups and professionals through the sea of digital marketing with advertising, communication, and training that turn complexity into clear, measurable growth.

below are some of the projects I've helped bring to shore ⁠

Campaigns, strategies, and identities guided through the sea of digital marketing, now anchored in success.

In-App Advertising for bike to work Challenge 2025

Phàros Lab partnered with bike to work Switzerland to launch a creative in-app advertising campaign exceeding 3rd party platform benchmarks.

Online Community: Brand Strategy and Web Design

The goal of the project was to create a cohesive brand strategy and identity, including web design and development.

Automated Report Template for Marketing Freelancer

The goal of the project was to create a template for a an automated report template connecting campaign data.

Echoes from the Sea

feedback from brands who trusted me ⁠

Working with Erika was an absolute pleasure. We collaborated on a digital marketing project and from the very beginning, she stood out for her enthusiasm, creativity, and attention to detail. I was really impressed by how naturally Erika blends creativity and data. She keeps a close eye on what’s working (and what’s not) and made thoughtful adjustments that noticeably improve outcomes. Beyond her technical skills, Erika is a joy to work with: reliable, proactive, and always willing to go the extra mile to deliver on time and at the highest quality. We were genuinely impressed with her work and would happily collaborate with her again in the future.

Working with Erika from Pharoslab for the bike to work Challenge 2025 was an absolute pleasure. We collaborated with her on creating a new type of digital marketing strategy for bike to work, partnering with Outdooractive and Komoot for the first time in this way. From the very beginning, Erika immediately understood our ideas and visions. She transformed them into reality with remarkable creativity and enthusiasm, ensuring seamless collaboration with both partners. Her approach was always highly effective and goal-oriented, which made the entire process efficient and inspiring. Thanks to Erika’s extensive knowledge and expertise, we were able to enrich our campaigns with many valuable special elements that truly made a difference in their impact and reach. It was a great pleasure to work with Erika, and I highly appreciate her professionalism, creativity, and the positive energy she brought into this collaboration

I had the pleasure of working with Erika on a recent digital marketing project and I can confidently say that she is an outstanding addition to any marketing organisation. A remarkable aspect of Erika's work is her data-driven approach. She constantly monitors the performance of marketing activities and uses analytics to optimise and refine campaigns. I highly recommend Erika to anyone looking for a talented digital marketing professional. Her experience, dedication and ability to deliver timely, high-quality work will undoubtedly bring value to any project she is a part of.

I had the pleasure of working with Erika as part of a consultancy partnership. There are several aspects in which I consider Erika to be a complete and competent professional. Her in-depth knowledge of programmatic advertising, digital marketing and her attention to detail make her a great expert, as well as her communication skills that make her, in my opinion, a perfect professional partner. I highly recommend Erika to anyone looking for a true professional to rely on.

Just one project was enough to convince me of Erika's added value. She has the unique ability to deeply empathize with her clients' needs and authentically represent their interests. Although I never had direct contact with the client "Bike to Work", the collaboration and communication were always transparent and goal-oriented. Every meeting had clear objectives and defined next steps, which significantly increased the efficiency of the cooperation. Her professional and goal-oriented way of working contributed decisively to the smooth process.

After working with Erika at WR I can honestly say she exhibits some of the best work ethic as well as expertise. She is a real expert in her field and I have learnt so much from her over our time working together

Working together with Erika on the "Bike To Work" brand awareness campaign has been a truly pleasant experience. The collaboration stood out for the smooth and open communication throughout the entire project. Not only is she highly professional, but also incredibly approachable and easy-going, making every exchange both efficient and enjoyable. Her thoughtful and constructive approach supported the success of the campaign, while also helping me grow in my role. She consistently demonstrated a thoughtful, analytical approach by asking targeted questions and courteously requesting key data, which proved very helpful for deepening the understanding of the campaign’s performance.

What do I like most about Erika? Her ability to manage the project independently, with clear and structured organizational skills. One call per month to align, assess the situation, define the next steps, understand whether what’s been done is effective, and analyze possible new strategies. When I know she’s working on her laptop and doing it in front of the sea, I know the outcome will be satisfying for both of us.

I met Erika at a Creative Academy event and her team spirit and outgoing personality made us think: "We want her on our team!". She made a big impact on the project with her hard work and dedication. You can tell she is the kind of person who puts her mind and heart into what she loves. If you want a great collaborator who really believes in your project and gives 100% to achieve a common goal, no matter what, you must have Erika on your team.

We met during a workshop organised by the Creative Academy and after less than a year we are working together! This not only demonstrates his determination to pursue her goals, but also her ability to make the most of opportunities. Her support is crucial!

I had the privilege of working with Erika, who is an exceptional professional and an expert in the field of Digital Marketing. Her positivity makes all the difference in always finding impactful solutions for her clients and projects. She is a beautiful human being with an infectious energy in teaching, training and developing people's skills. I highly recommend working with Erika for her determination, creativity and reliability in achieving goals beyond your expectations.

BELOW THE SURFACE

ciao, it's Erika ⁠

I am a Digital Marketing Strategist with a decade of experience helping brands find clarity in the sea of digital chaos.

Across Switzerland and Europe, I’ve worked with agencies, tech companies, and brands of all sizes learning how to turn scattered ideas into strategies that are simple, clear, and actionable.

I created Phàros Lab to guide SMEs and start-ups through that same journey: bringing light, direction, and measurable growth through advertising, communication, and education.

For me, every collaboration is more than just a project: it’s a shared navigation. I approach each brand with care, curiosity, and precision, as if it were my own voyage.

If you’re curious to learn more about my story, dive deeper below.

the Phàros Lab ⁠method

That’s how we will work together: a transparent, structured yet flexible process built to guide and deliver.

discovery call

We define your goals and challenges to build a clear foundation for collaboration.

audit & direction

I analyze your brand’s communication and advertising to identify opportunities and define the right path for growth.

strategy & refinement

I design your strategy and develop tailored assets, refining every detail until everything aligns with your objectives.

delivery & implementation

You receive all final materials ready to launch, with optional ongoing support from me.

reporting & feedback

We track results and review insights together to optimize performance and sustain long-term growth.

every collaboration starts with a conversation ⁠

Whether you’re launching something new or ready to redefine your direction, I’m here to help you bring clarity to your digital presence and make your brand stand out.

💌 Fill out the form on the side to schedule a free introductory call, where you can tell me more about your project and goals.
Prefer a quick message? You can also reach me directly on Instagram ↓

⚓ Let’s start charting your next course.

your lighthouse in the sea ⁠of digital marketing

your brand's voyage shouldn’t feel like a storm ⁠

every brand needs a steady sail ⁠ to move forward

below are some of the projects I've helped bring to shore ⁠