DIGITAL ADVERTISING

Move Fast. Make Impact.

strategy, implementation and EXECUTION tailored to you

In a world of endless content and shrinking attention spans, you need more than “just ads”…what businesses need is a strategic framework that transforms media investment into measurable growth.

At Phàros Lab, I work directly with you and your teams to define your media architecture, align it with your business objectives, and ensure it’s scalable whether your internal team runs the campaigns or you work with external partners.

Whether you need lead generation, awareness, or conversion-driven campaigns, I build the roadmap and drive it forward.

I guide, structure, and challenge your setup so that what you build is solid, sustainable, and ready to perform.

What we work on together:

Media audits & growth opportunity mapping
Funnel design and media strategy planning, audience and budget planning frameworks
Campaign architecture across Programmatic, Social, Search, Display, Sponsored ads, In-app advertising, Audio, (P)DOOH, Connected Tv and much more…
Planning, execution and reporting of a variety of media channel, delivering campaigns from A to Z
Opportunity to do workshops to align marketing, brand, and sales goals
Partner briefing and coordination (in-house or agency)
Team enablement and internal process design

Whether you need clarity on your current media setup or support in building one from scratch, I offer consultancy, operational work and project guidance that ensures your investment is strategic, not tactical guesswork.

Ready to build a MEDIA STRATEGY that delivers real results?

Let’s talk. Book a free call or send me an email, I’ll show you how we can make it happen.

PROJECTS AND LATEST WORKS

Online Community: Brand Strategy and Web Design

The goal of the project was to create a cohesive brand strategy and identity, including web design and development.

Automated Report Template for Marketing Freelancer

The goal of the project was to create a template for a an automated report template connecting campaign data.

Social Media & Website Management for a Freediving School

The goal of the project was to provide a new identity and presence online through social media and website management.

Design Visual Identity for Osteopath Practitioner

The goal of the project was to provide a visual identity, a printable version of his services, digital templates and social media presence.

Scaling Growth for the Creative Academy Community

The goal of the project is to scale growth of the community through standard workflows and management support.

Phàros Lab by Erika Berardi

Fueling my passion for digital marketing, I help small and medium business, purpose-driven brands and professionals grow their visibility and impact through strategic digital advertising and communication with clarity, focus, and a success-oriented mindset.

Ready to take your brand’s visibility to the next level? Let’s team up.

SERVICES

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