Move Fast. Make Impact.
I plan, design, and execute digital campaigns that don’t just look good – they perform.
My approach combines solid strategy with hands-on operational expertise, making sure every impression, click, and conversion pushes you closer to your business goals.
In a world of endless content and shrinking attention spans, you need more than “just ads”… you need a system that delivers the right message, to the right person, at the right time.
That’s where I come in.
I specialize in Programmatic Advertising, developing custom multi-channel strategies for both branding and e-commerce projects.
Whether you need lead generation, awareness, or conversion-driven campaigns, I build the roadmap and drive it forward.
My digital advertising services include:
Full-funnel campaign strategy and execution
Programmatic Display, Paid Social, Paid Search, DOOH, Sponsored Content, Affiliates
Digital out-of-home (DOOH) activation
Audience targeting and segmentation
Campaign analytics and optimization
Creative media ideas tailored to each platform
I also onboard and train teams and clients, making sure your digital ecosystem keeps evolving beyond the campaign launch.
From planning to partnerships, from data to design, I make digital advertising work for you.
And for the future of your brand.
Let’s talk. Book a free call or send me an email, I’ll show you how we can make it happen.
Fueling my passion for sport and marketing, I help sport, health, wellness, and purpose-driven brands grow their visibility and impact through strategic digital advertising and communication with clarity, focus, and an athlete’s mindset.
Ready to take your brand’s visibility to the next level? Let’s team up.
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© 2025 | Phàros Lab by Erika Berardi | CH-8302 Kloten (Zürich) Switzerland | Company ID CHE-248.125.262 | erika@pharoslab.ch