BRAND STRATEGY AND CONSULTANCY

Branding isn’t just what you say: it’s how you move, how you feel, how you show up.

Without a strong brand strategy, even the best products can get lost in the noise.

That’s why brand clarity and consistency aren’t optional – they are the foundation of long-term success.

At Phàros Lab, I help you build a brand identity that fits your mission, speaks to your audience, and drives lasting loyalty.

Through tailored brand strategy consulting, I support companies in the sports, health, fitness, and wellness sectors (and beyond) with:

• Brand positioning and differentiation

• Tone of voice and communication guidelines

• Key messaging architecture

• Visual identity coherence across channels

• Strategic planning for content and campaigns

Every brand has a story: I help you tell yours clearly, creatively, and consistently.

A strong brand doesn’t just sell.

It inspires.

It moves.

It leads.