Find Your Path. Lead with Clarity.
Branding isn’t just what you say or show through a logo or a picture: it’s how you move, how you feel, how you show up. Without a strong brand strategy, even the best products can get lost in the noise.
That’s why brand clarity and consistency aren’t optional but they are the foundation of long-term success.
I help small and medium business and marketing teams in sport, health, fitness, and purpose-driven sectors build or refine their brand from the inside out. That means defining the positioning, messaging, and strategic narrative that makes your brand meaningful and scalable.
My work is not about delivering assets, it’s about guiding brand evolution through consultancy, workshops, and project design that aligns your vision across all levels.
What we work on together:
Brand positioning and differentiation strategy
Messaging frameworks and tone-of-voice
Communication hierarchy and narrative development
Content strategy blueprint
Multi-channel alignment and consistency
Internal team workshops to align marketing and leadership
Strategic guidance for rebranding and creative briefings
I don’t “do branding” for you but I work with you to build a structure you can grow with.
Reach out for further details.
Let’s talk. Book a free call or send me an email, I’ll show you how we can make it happen.
Fueling my passion for digital marketing, I help small and medium business, purpose-driven brands and professionals grow their visibility and impact through strategic digital advertising and communication with clarity, focus, and a success-oriented mindset.
Ready to take your brand’s visibility to the next level? Let’s team up.
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© 2025 | Phàros Lab by Erika Berardi | CH-8302 Kloten (Zürich) Switzerland | Company ID CHE-248.125.262 | erika@pharoslab.ch