The goal of the project was to create a template for a an automated report that the client could use for each project indefinitely, connecting updated campaign data in its tables.
Client: N.E. Creative Marketing: Freelance Performance Marketer
Service: Visuals & Content + Automation
Industry: Digital Marketing / Freelance
Focus: Design System, Brand Consistency, Report Automation
The Context before the Automated Report
As a freelance marketing expert, N.E Creative Marketing (webiste) works with multiple clients across different industries. Reporting campaign performance is a crucial part of her workflow but creating tailored presentations for each client was time-consuming, repetitive, and lacked visual consistency.
She needed a professional and flexible template to present results in a clean, efficient, and brand-aligned way, with easy automation that she could integrate with her advertising platforms, without reinventing the wheel every time.
The Work: the Automated and brand-designed Report Template
The goal was to create a presentation system that’s both ready-to-use and easily adaptable but also with her brand image and feels.
What I delivered:
- A custom Google Slides template, fully editable and designed around her brand palette, fonts, and identity
- A complete structure with all report pages she might need, including KPIs, timelines, benchmarks, and highlights
- Clean visual hierarchy and intuitive layout logic, adaptable to short updates or full monthly reports
- Fully integrated graphs (pie, bars…)
- Bonus: I built custom-coded slides connected directly to Google Sheets. This allows her to automatically feed live campaign data into key visuals saving time and reducing errors
The Outcome
A reliable reporting system she can use across all clients
Stronger brand identity and visual professionalism in every presentation
Time saved through automation and repeatable structure
Confidence in delivering data with clarity and impact
Why It Matters
This wasn’t just a standard deck but it became a living tool. One that grows with her business, and adapts to new projects without starting from scratch.
That’s the Phàros Lab way: design with purpose systems that last.
