A connected journey
I’m Erika, and I’ve spent over a decade refining my skills at the intersection of digital marketing, branding, and strategy. Today, I focus on helping businesses elevate their presence in the sports, health, fitness, and outdoor industries through tailor-made, results-driven strategies.
My journey started in the digital marketing world, working across various roles in ad tech, agencies, and client-side environments. From managing high-budget campaigns to diving deep into programmatic advertising, I’ve been part of some of the most exciting projects. Along the way, I’ve continuously sought out new challenges and opportunities to expand my expertise.
Looking ahead, my focus is on strengthening brands, guiding businesses through the digital landscape, and creating content that resonates.
My approach is simple: I combine strategic thinking with creative execution to drive results.
I don’t believe in one-size-fits-all solutions; every brand has its own story, and I work closely with you to craft a strategy that resonates with your audience and aligns with your goals. I’m hands-on and results-oriented, balancing both the creative and analytical sides of digital marketing.
Collaboration is at the core of my work. I see myself as an extension of your team, not just a service provider.
Whether you’re a startup or an established business, my goal is to make sure your marketing efforts are cohesive, consistent, and impactful.
I value transparency, agility, and efficiency.
You won’t just get an end product from me, you’ll understand the thinking behind it and have the confidence that it’s the right solution for your brand.
Explore my services below:
I collaborate with professionals and small businesses who have big ambitions. It’s not just about the sports and health industries (though that’s where my heart is) I’m passionate about working with any business that believes in their dream, no matter how big or small.
Whether you’re a startup looking to make waves or an established brand needing a fresh perspective, I’m here to help you reach your goals. I believe in people who are ready to put in the work and are passionate about what they do.
The name Phàros Lab is inspired by two elements that drive me: guidance and creativity.
The word “Pharos” refers to the ancient lighthouse of Alexandria, one of the seven wonders of the world, symbolizing guidance, direction, and clarity: everything I strive to offer my clients.
I’m here to help you find your way.
“Lab” represents the experimental and creative aspect of what I do. It’s where ideas are tested, refined, and brought to life.
My connection to the sea is deeply metaphorical. As a freediver, I’ve learned that the sea isn’t just a physical space, it’s a realm of challenge, peace, and discovery. The same principles that apply to freediving (precision, balance, and resilience) apply to the world of marketing and my relationships with clients and partners.
Outside of work, I’m an adventurer and a freediving passionate.
I’m a freediving instructor, an athlete, and active in every fitness activity that this discipline requires.
My love for sport has taught me the importance of patience, mental strength, and courage – values I carry into everything I do.
When I’m not training or competing in freediving, you’ll find me exploring new places, whether it’s hiking in the mountains or traveling to remote corners of the world. Sports, nature, and constant learning are my lifeblood. They fuel my creativity and inspire the work I do for my clients.
I’m deeply immersed in the marketing world.
I’m a regular at networking events, industry conferences, and marketing summits – always learning, always pushing boundaries, on Swiss land and abroad.
Marketing is not just my profession, it’s a craft I’m genuinely passionate about, and I’m committed to staying ahead of the curve.
My passion for this two worlds brought me to the idea of connecting them, being part of both and give my best to them.
Fueling my passion for sport and marketing, I help sport, health, wellness, and purpose-driven brands grow their visibility and impact through strategic digital advertising and communication with clarity, focus, and an athlete’s mindset.
Ready to take your brand’s visibility to the next level? Let’s team up.
Website made with 💛 by Phàros Lab
© 2025 | Phàros Lab by Erika Berardi | CH-8302 Kloten (Zürich) Switzerland | Company ID CHE-248.125.262 | erika@pharoslab.ch