Behind every project, there’s a person and it matters to know who you’re trusting your brand with.
Welcome to my space, where I share the story of Phàros Lab (and the person behind it) and how years of experience, curiosity, and passion turned into a mission: helping brands find clarity in a complex digital world.
BEING A MARKETER
I didn’t plan to become a marketer, I found it almost by chance. Before finishing university, I started working in a digital company and discovered a passion that connected all the things I’ve always loved.
As a kid, I was the one drawing, imagining stories, and admiring clever ads for the creativity and strategy behind them. At the same time, I was fascinated by technology and how systems work, a mix that still defines how I think today.
For me, marketing is where creativity, strategy, and technology meet. It’s about understanding people, creating meaningful connections, and turning ideas into something clear, structured, and impactful.
An ingenious advertiser came up with this gem: “Dear post robbers, you could have fit CHF70 million into the Mazda E 2000.” related to the biggest robbery happened in Switzerland (The Great Swiss Post Heist of 1997) at the post office in Zurich, where the thieves couldn’t fit all the money in the car due to its size.
My mission?
“My mission is to bring clarity and direction to digital marketing.
I help brands and teams cut through the noise, focus on what truly matters, and communicate with purpose. Whether through branding, advertising, or education, my goal is to make digital growth simple, transparent, and meaningful… because the best results come when creativity meets structure and intention.”
WHAT I BRING TO THE TABLE
No hidden costs, no fancy buzzwords. I believe in an open process where you always understand what’s being done, why it matters, and how it helps your brand grow.
I don’t just follow instructions, I challenge ideas to find what truly works for your goals. You can expect an honest partner who helps you make informed decisions, not just deliver tasks.
Marketing doesn’t need to be complicated. I translate complex concepts into clear, actionable plans that you can easily understand, implement, and build upon.
You see communication as an investment, not a cost:
building a strong and meaningful digital presence takes time, consistency, and collaboration. You believe in long-term value, not shortcuts.
You believe marketing should have a purpose:
you understand that digital strategy aren’t about doing more, they’re about doing what matters, with clarity and intention
“audentes fortuna iuvat”
The name Phàros Lab is inspired by two elements that drive me: guidance and creativity.
The word “Phàros” refers to the name of the ancient lighthouse of Alexandria (ὁ Φάρος), one of the seven wonders of the world, symbolizing guidance, direction, and clarity: everything I strive to offer my clients. That’s why I choose it as the logo.
“Lab” represents the experimental and creative aspect of what I do. It’s where ideas are tested, refined, and brought to life, just like in a laboratory.
My connection to the sea is deeply metaphorical. As a freediver and passionate about sailing, I’ve learned that the sea isn’t just a physical space, it’s a realm of challenge, peace, and discovery. The same principles that apply to freediving and sailing (precision, balance, and resilience) apply to the world of marketing and my relationships with clients and partners.
LIFE AND FUEL
I studied Political Science and International Relations because I’ve always been fascinated by strategy, how ideas and decisions shape the world. But my path into digital marketing started almost by accident, when I joined a large company before graduation and discovered a field that blended everything I loved: creativity, technology, and the challenge of turning ideas into real impact.
Since then, I’ve worked across agencies, brands, and tech companies in Switzerland and Europe, learning how to combine strategic thinking with hands-on execution. I started my path at Adform in Lithuania, to continue then at Webrepublic and Mediamarkt in Switzerland, while growing as an independent professional with Phàros Lab.
And because this industry never stops evolving, neither do I, continuous learning is part of my rhythm, from digital strategy to project management, graphic design and brand communication.
Looking for something different?
Some projects don’t fit into one category, and that’s where flexibility matters.
If you need help with a specific goal or a one-time project, we can build a personalized collaboration that fits your timeline, resources, and priorities.
Whether you’re launching something new or ready to redefine your direction, I’m here to help you bring clarity to your digital presence and make your brand stand out.
💌 Fill out the form on the side to schedule a free introductory call, where you can tell me more about your project and goals.
Prefer a quick message? You can also reach me directly on Instagram ↓
⚓ Let’s start charting your next course.
