A connected journey
Over the years, I’ve supported leading Swiss and international companies across sectors like
Luxury, Sport, Pharma, Health, Food, and e-commerce
delivering high-level guidance and implementation in digital advertising, brand strategy, and content-driven communication.
Whether it’s through strategic consulting, cross-channel campaign planning, or tailored workshops for internal teams, I bring hands-on experience and a business-oriented mindset to every collaboration.
My mission is to give you the strategic tools, insights, and structure needed to elevate your brand, grow with purpose, and drive long-term results in today’s digital world.
I don’t believe in one-size-fits-all solutions; every brand has its own story, and I work closely with you to craft a strategy that resonates with your audience and aligns with your goals. I’m hands-on and results-oriented, balancing both the creative and analytical sides of digital marketing.
Collaboration is at the core of my work. I see myself as an extension of your team, not just a service provider.
Whether you’re a startup or an established business, my goal is to make sure your marketing efforts are cohesive, consistent, and impactful.
I value transparency, agility, and efficiency.
You won’t just get an end product from me, you’ll understand the thinking behind it and have the confidence that it’s the right solution for your brand.
Explore my services below:
I collaborate with professionals and small and medium businesses who have big ambitions: any business that believes in their dream, no matter how big or small.
The name Phàros Lab is inspired by two elements that drive me: guidance and creativity.
The word “Phàros” refers to the name of the ancient lighthouse of Alexandria (ὁ Φάρος), one of the seven wonders of the world, symbolizing guidance, direction, and clarity: everything I strive to offer my clients.
“Lab” represents the experimental and creative aspect of what I do. It’s where ideas are tested, refined, and brought to life, just like in a laboratory.
My connection to the sea is deeply metaphorical. As a freediver, I’ve learned that the sea isn’t just a physical space, it’s a realm of challenge, peace, and discovery. The same principles that apply to freediving (precision, balance, and resilience) apply to the world of marketing and my relationships with clients and partners.
Let’s talk. Book a free call or send me an email, I’ll show you how we can make it happen.
Fueling my passion for digital marketing, I help small and medium business, purpose-driven brands and professionals grow their visibility and impact through strategic digital advertising and communication with clarity, focus, and a success-oriented mindset.
Ready to take your brand’s visibility to the next level? Let’s team up.
Website made with 💛 by Phàros Lab
© 2025 | Phàros Lab by Erika Berardi | CH-8302 Kloten (Zürich) Switzerland | Company ID CHE-248.125.262 | erika@pharoslab.ch