let's bring clarity and depth ⁠ to your digital presence

❌ Struggling to make your brand’s presence clear, consistent, and recognizable?

❌ Running ads without a clear strategy or results to show for it?

❌ Lacking the time or internal expertise to manage your marketing effectively?

Every brand has its own story and needs. Some need clarity, others need structure or a more effective strategy.

My approach adapts to your goals: whether you’re looking for a one-time consultancy, a complete digital campaign, or support for your in-house team, I’ll help you navigate the process with focus and creativity.

how you show up online is your business card ⁠

Your digital presence shapes perception, your advertising builds visibility, and your knowledge sustains growth. Together, they define how your brand is seen and remembered.

why does it matter?

Clarity Builds Trust and connection

People connect with brands that communicate simply, consistently, and with purpose.

Structure Turns Effort into Results

A clear strategy and setup make every campaign purposeful, efficient, and built to deliver measurable results.

Knowledge Creates Independence

Understanding your tools and processes gives you the power to make smarter, faster decisions.

dive deeper into my offerings

Explore how I can help you in detail below

Consultancy on digital presence & brand communication

Brand compass

≈ Full audit of your digital ecosystem (website, social media, visuals…)

≈ Analysis of communication tone, storytelling, and brand positioning

≈ Strategic roadmap to align message, visuals, and digital touchpoints

≈ Recommendations for improving consistency and user experience

≈ Actionable guidance on content strategy and brand storytelling

≈ Definition of tone of voice, core messages, and communication pillars

≈ Suggestions for future campaigns and growth opportunities

≈ Support in refining your brand identity and presentation materials

Advertising strategy & execution

Smart advertising

≈ Cross-channel advertising strategy (Programmatic, Social, Search)

≈ Campaign setup, management, and continuous optimization

≈ Creation of audience and targeting strategies based on data and goals

≈ Definition of KPIs, measurement, and reporting framework

≈ Transparent performance reports with actionable insights

≈ Budget planning and media allocation recommendations

≈ Creative direction and messaging support for ad copy and visuals

≈ Tracking and optimizations to sustain growth

Workshops, training & in-house support

Crew training

≈ Tailored workshops on advertising, strategy, and communication

≈ One-on-one or group coaching sessions adapted to your goals

≈ Training on reading analytics, KPIs, and campaign performance

≈ Support for internal project management and campaign planning

≈ Guidance on content strategy, brand voice, and creative consistency

≈ Process audits to optimize internal collaboration and workflow

≈ Ongoing consulting for marketing teams and small businesses

≈ Materials, templates, and frameworks to support learning and execution

Looking for something different?

Some projects don’t fit into one category, and that’s where flexibility matters.
If you need help with a specific goal or a one-time project, we can build a personalized collaboration that fits your timeline, resources, and priorities.

Working with Erika was an absolute pleasure. We collaborated on a digital marketing project and from the very beginning, she stood out for her enthusiasm, creativity, and attention to detail. I was really impressed by how naturally Erika blends creativity and data. She keeps a close eye on what’s working (and what’s not) and made thoughtful adjustments that noticeably improve outcomes. Beyond her technical skills, Erika is a joy to work with: reliable, proactive, and always willing to go the extra mile to deliver on time and at the highest quality. We were genuinely impressed with her work and would happily collaborate with her again in the future.

[...] From the very beginning, Erika immediately understood our ideas and visions. She transformed them into reality with remarkable creativity and enthusiasm, ensuring seamless collaboration with both partners. Her approach was always highly effective and goal-oriented, which made the entire process efficient and inspiring. Thanks to Erika’s extensive knowledge and expertise, we were able to enrich our campaigns with many valuable special elements that truly made a difference in their impact and reach. It was a great pleasure to work with Erika, and I highly appreciate her professionalism, creativity, and the positive energy she brought into this collaboration

I had the pleasure of working with Erika on a recent digital marketing project and I can confidently say that she is an outstanding addition to any marketing organisation. A remarkable aspect of Erika's work is her data-driven approach. She constantly monitors the performance of marketing activities and uses analytics to optimise and refine campaigns. I highly recommend Erika to anyone looking for a talented digital marketing professional. Her experience, dedication and ability to deliver timely, high-quality work will undoubtedly bring value to any project she is a part of.

I had the pleasure of working with Erika as part of a consultancy partnership. There are several aspects in which I consider Erika to be a complete and competent professional. Her in-depth knowledge of programmatic advertising, digital marketing and her attention to detail make her a great expert, as well as her communication skills that make her, in my opinion, a perfect professional partner. I highly recommend Erika to anyone looking for a true professional to rely on.

Just one project was enough to convince me of Erika's added value. She has the unique ability to deeply empathize with her clients' needs and authentically represent their interests. Although I never had direct contact with the client "Bike to Work", the collaboration and communication were always transparent and goal-oriented. Every meeting had clear objectives and defined next steps, which significantly increased the efficiency of the cooperation. Her professional and goal-oriented way of working contributed decisively to the smooth process.

After working with Erika at WR I can honestly say she exhibits some of the best work ethic as well as expertise. She is a real expert in her field and I have learnt so much from her over our time working together

Working together with Erika on the "Bike To Work" brand awareness campaign has been a truly pleasant experience. The collaboration stood out for the smooth and open communication throughout the entire project. Not only is she highly professional, but also incredibly approachable and easy-going, making every exchange both efficient and enjoyable. Her thoughtful and constructive approach supported the success of the campaign, while also helping me grow in my role. She consistently demonstrated a thoughtful, analytical approach by asking targeted questions and courteously requesting key data, which proved very helpful for deepening the understanding of the campaign’s performance.

What do I like most about Erika? Her ability to manage the project independently, with clear and structured organizational skills. One call per month to align, assess the situation, define the next steps, understand whether what’s been done is effective, and analyze possible new strategies. When I know she’s working on her laptop and doing it in front of the sea, I know the outcome will be satisfying for both of us.

I met Erika at a Creative Academy event and her team spirit and outgoing personality made us think: "We want her on our team!". She made a big impact on the project with her hard work and dedication. You can tell she is the kind of person who puts her mind and heart into what she loves. If you want a great collaborator who really believes in your project and gives 100% to achieve a common goal, no matter what, you must have Erika on your team.

We met during a workshop organised by the Creative Academy and after less than a year we are working together! This not only demonstrates his determination to pursue her goals, but also her ability to make the most of opportunities. Her support is crucial!

I had the privilege of working with Erika, who is an exceptional professional and an expert in the field of Digital Marketing. Her positivity makes all the difference in always finding impactful solutions for her clients and projects. She is a beautiful human being with an infectious energy in teaching, training and developing people's skills. I highly recommend working with Erika for her determination, creativity and reliability in achieving goals beyond your expectations.

every collaboration starts with a conversation ⁠

Whether you’re launching something new or ready to redefine your direction, I’m here to help you bring clarity to your digital presence and make your brand stand out.

💌 Fill out the form on the side to schedule a free introductory call, where you can tell me more about your project and goals.
Prefer a quick message? You can also reach me directly on Instagram ↓

⚓ Let’s start charting your next course.

let's bring clarity and depth ⁠ to your digital presence

how you show up online is your business card ⁠