clarity and direction ⁠ start here: 60min to set your sails ⁠

⁉️Your brand is already out there but it not communicating clearly?

⁉️You have a great idea for a new business but you don’t know how to start?

This consultancy is designed for small businesses and entrepreneurs who want to understand where they stand online and how to make their digital presence more coherent, strategic, and effective.

You’ll walk away with a clear action plan, personalized recommendations, and a fresh perspective on how to communicate and grow online.

THE PROCESS

how does it work?

CONTACT FORM

First step is to fill the form you find at the end of the page or on the “let’s chat” page, in this way I will have already an idea of who you are and what I can do for you.

DISCOVERY CALL

A first chat to dive deeper in understanding your brand, goals, and challenges, and make sure this is the right path for you. I will moderate the call with targeted questions, however you will have the time and space to express your ideas, issues and desires.

DEEP DIVE QUESTIONNAIRE

You’ll receive a detailed form to help me get all the insights I need about your brand, audience, and current communication.

AUDIT & ANALYSIS

I’ll review your digital channels (website, social media, visuals, messaging) and prepare a strategic overview of what works, what doesn’t, and what can be improved based on your goals.

FINAL CALL WITH PERSONALISED GUIDELINES IN PDF

We’ll go through everything together: I’ll explain each suggestion, answer your questions, and help you prioritize your next actions. You will receive all the guidelines in a complete PDF.

💡 why it matters

A clear strategy is the foundation of any successful digital presence.
This consultancy helps you see your brand from a new perspective, understand what’s missing, and take control of your communication without guesswork or confusion.

You’ll bring home:

A structured analysis of your digital channels.
Actionable steps to improve clarity and consistency.
A better understanding of your online identity and opportunities for growth.

[...] From the very beginning, Erika immediately understood our ideas and visions. She transformed them into reality with remarkable creativity and enthusiasm, ensuring seamless collaboration with both partners. Her approach was always highly effective and goal-oriented, which made the entire process efficient and inspiring. Thanks to Erika’s extensive knowledge and expertise, we were able to enrich our campaigns with many valuable special elements that truly made a difference in their impact and reach. It was a great pleasure to work with Erika, and I highly appreciate her professionalism, creativity, and the positive energy she brought into this collaboration

I had the pleasure of working with Erika on a recent digital marketing project and I can confidently say that she is an outstanding addition to any marketing organisation. A remarkable aspect of Erika's work is her data-driven approach. She constantly monitors the performance of marketing activities and uses analytics to optimise and refine campaigns. I highly recommend Erika to anyone looking for a talented digital marketing professional. Her experience, dedication and ability to deliver timely, high-quality work will undoubtedly bring value to any project she is a part of.

I had the pleasure of working with Erika as part of a consultancy partnership. There are several aspects in which I consider Erika to be a complete and competent professional. Her in-depth knowledge of programmatic advertising, digital marketing and her attention to detail make her a great expert, as well as her communication skills that make her, in my opinion, a perfect professional partner. I highly recommend Erika to anyone looking for a true professional to rely on.

Just one project was enough to convince me of Erika's added value. She has the unique ability to deeply empathize with her clients' needs and authentically represent their interests. Although I never had direct contact with the client "Bike to Work", the collaboration and communication were always transparent and goal-oriented. Every meeting had clear objectives and defined next steps, which significantly increased the efficiency of the cooperation. Her professional and goal-oriented way of working contributed decisively to the smooth process.

After working with Erika at WR I can honestly say she exhibits some of the best work ethic as well as expertise. She is a real expert in her field and I have learnt so much from her over our time working together

Working together with Erika on the "Bike To Work" brand awareness campaign has been a truly pleasant experience. The collaboration stood out for the smooth and open communication throughout the entire project. Not only is she highly professional, but also incredibly approachable and easy-going, making every exchange both efficient and enjoyable. Her thoughtful and constructive approach supported the success of the campaign, while also helping me grow in my role. She consistently demonstrated a thoughtful, analytical approach by asking targeted questions and courteously requesting key data, which proved very helpful for deepening the understanding of the campaign’s performance.

What do I like most about Erika? Her ability to manage the project independently, with clear and structured organizational skills. One call per month to align, assess the situation, define the next steps, understand whether what’s been done is effective, and analyze possible new strategies. When I know she’s working on her laptop and doing it in front of the sea, I know the outcome will be satisfying for both of us.

I met Erika at a Creative Academy event and her team spirit and outgoing personality made us think: "We want her on our team!". She made a big impact on the project with her hard work and dedication. You can tell she is the kind of person who puts her mind and heart into what she loves. If you want a great collaborator who really believes in your project and gives 100% to achieve a common goal, no matter what, you must have Erika on your team.

We met during a workshop organised by the Creative Academy and after less than a year we are working together! This not only demonstrates his determination to pursue her goals, but also her ability to make the most of opportunities. Her support is crucial!

I had the privilege of working with Erika, who is an exceptional professional and an expert in the field of Digital Marketing. Her positivity makes all the difference in always finding impactful solutions for her clients and projects. She is a beautiful human being with an infectious energy in teaching, training and developing people's skills. I highly recommend working with Erika for her determination, creativity and reliability in achieving goals beyond your expectations.

LET’S FIND YOUR COMPASS

start your voyage  ⁠now

Here is your chance to start working on the right route, leading your brand toward clarity, action, and growth.

Brand compass consultancy

UNTIL THE 30TH OF NOVEMBER:

I don’t want to put any pressure on you: but spots are limited!
Only 3 slots available until November (!!!)

*Phàros Lab is a sole proprietorship based in Switzerland. I’m exempt from VAT, so the price you see is the final (net) price. Payments are made by invoice in Swiss francs (CHF), and if your currency is different, the currency rate will be calculated at the time of booking confirmation. I’m also exempt from any taxes applicable in your country of residence.*

Looking for something different?

Some projects don’t fit into one category, and that’s where flexibility matters.
If you need help with a specific goal or a one-time project, we can build a personalized collaboration that fits your timeline, resources, and priorities. Fill the form below or:

every collaboration starts with a conversation ⁠

Whether you’re launching something new or ready to redefine your direction, I’m here to help you bring clarity to your digital presence and make your brand stand out.

💌 Fill out the form on the side to schedule a free introductory call, where you can tell me more about your project and goals.
Prefer a quick message? You can also reach me directly on Instagram ↓

⚓ Let’s start charting your next course.

clarity and direction ⁠ start here: 60min to set your sails ⁠