STRATEGIC DIGITAL MARKETING FOR BRANDS THAT MOVE WITH PURPOSE

DIGITAL ADVERTISING

Build your momentum

Tailored paid campaigns that build brand endurance and maximize your goals through strategic periodization

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BRAND STRATEGY

Develop strength in engagement

Foundations that fuel connection, build loyalty, and deliver progressive growth for your brand or personality

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VISUALS AND CONTENT

Sharpen your visual clarity

Posters, infographics, and slide templates that enhance communication and (personal) brand presence

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Ciao, it's Erika!

Your goals shape my work.

From strategic consulting in digital advertising and brand communication to tailored workshops and premium support from A to Z in Programmatic, Display, and Social campaigns: if you’re looking for clarity and direction in a complex digital world, you’re in the right place.

Originally from Southern Italy, my journey in digital marketing began in Vilnius during an exchange year. Since 2017, I’ve called Zürich home working across fast-paced startups, a leading Swiss media agency, and a major European retailer.

With +10 years of experience, I bring a cross-market perspective and deep expertise in digital growth, brand positioning, and campaign strategy.

ADAPT. PERFORM. EXCEL.

SIMPLE AND OPTIMISED WORKING PROCESS

DEFINING BUSINESS NEEDS WITH CLEAR AND MEASURABLE GOALS

DEVELOPING DIGITAL MARKETING STRATEGIES

MONITORING AND OPTIMIZING EFFORTS FOR SUSTAINED IMPACT

REPORTING, KEY TAKEAWAYS AND OUTLOOK

PROJECTS AND CLIENTS

DIGITAL MARKETING CASE STUDIES AND ARTICLES TO FEED YOUR KNOWLEDGE

Online Community: Brand Strategy and Web Design

The goal of the project was to create a cohesive brand strategy and identity, including web design and development.

Automated Report Template for Marketing Freelancer

The goal of the project was to create a template for a an automated report template connecting campaign data.

Social Media & Website Management for a Freediving School

The goal of the project was to provide a new identity and presence online through social media and website management.

We met during a workshop organised by the Creative Academy and after less than a year we are working together! This not only demonstrates his determination to pursue her goals, but also her ability to make the most of opportunities. Her support is crucial!

After working with Erika at WR I can honestly say she exhibits some of the best work ethic as well as expertise. She is a real expert in her field and I have learnt so much from her over our time working together

I met Erika at a Creative Academy event and her team spirit and outgoing personality made us think: "We want her on our team!". She made a big impact on the project with her hard work and dedication. You can tell she is the kind of person who puts her mind and heart into what she loves. If you want a great collaborator who really believes in your project and gives 100% to achieve a common goal, no matter what, you must have Erika on your team.

I had the pleasure of working with Erika on a recent digital marketing project and I can confidently say that she is an outstanding addition to any marketing organisation. A remarkable aspect of Erika's work is her data-driven approach. She constantly monitors the performance of marketing activities and uses analytics to optimise and refine campaigns. I highly recommend Erika to anyone looking for a talented digital marketing professional. Her experience, dedication and ability to deliver timely, high-quality work will undoubtedly bring value to any project she is a part of.

I had the pleasure of working with Erika during the period 2021-2022, as part of a consultancy partnership. There are several aspects in which I consider Erika to be a complete and competent professional. Her in-depth knowledge of programmatic advertising, digital marketing and her attention to detail make her a great expert, as well as her communication skills that make her, in my opinion, a perfect professional partner. I highly recommend Erika to anyone looking for a true professional to rely on.

I had the privilege of working with Erika, who is an exceptional professional and an expert in the field of Digital Marketing. Her positivity makes all the difference in always finding impactful solutions for her clients and projects. She is a beautiful human being with an infectious energy in teaching, training and developing people's skills. I highly recommend working with Erika for her determination, creativity and reliability in achieving goals beyond your expectations.

I had the pleasure of working with Erika at Adform in 2015/2017 at the beginning of her career. And what impressed me about her was her determination and desire to delve deeper into issues related to digital marketing and related technologies. To date, she is an all-round specialist in this area, from strategic planning to execution.

A friend since childhood, Erika has always been someone who looked beyond the standard horizons and had a great vision. I relied on her to take my first steps into the world of digitizing my brand of handmade clothes and unique pieces.

I got to know Erika at the beginning of her approach to the world of freediving and observed her dedication to pursuing goals in an exceptionally passionate and tenacious manner. A working relationship began in 2022, impressed by her skills and attitude. In the Apneaispop project, Erika plays the role of strategic consultant on brand positioning in the prevailing niche. her contribution is of great value!

I met Erika in the freediving world, when her instinctive equalization techniques prevented her from diving deeper than 3–4 meters. What struck me about Erika was her love for freediving despite the difficulties, and her determination to learn new techniques with a clear goal in mind: to become an instructor and live more and more connected to the sea. She told me about her skills in the digital marketing world, so I decided to entrust her with the management of Moving Limits’ social media and website. What do I like most about Erika? Her ability to manage the project independently, with clear and structured organizational skills. One call per month to align, assess the situation, define the next steps, understand whether what’s been done is effective, and analyze possible new strategies. When I know she’s working on her laptop and doing it in front of the sea, I know the outcome will be satisfying for both of us.

FAQ

FREQUENTLY ASKED QUESTIONS

I get a lot of questions from clients, colleagues and partners.

The most used questions are placed below so you might find the answers you are looking for. However, I highly value the interpersonal experience, so don’t hesitate to contact me personally, via email or social media, to discuss any question you might have.

Do you offer both strategy and hands-on execution?

Yes. Depending on the project, I can work purely on strategy, on execution, or across both. I like to adapt to what’s most useful to you.

Do you offer training or support for in-house teams?

Yes. I also work as a mentor and trainer, helping small teams or individuals grow their skills in digital advertising and communication or in-housing projects.

Are you working alone or with a team?

I usually lead the projects myself and collaborate with a network of trusted creatives and freelancers when needed. You’re never passed from one person to another as I stay involved from start to finish.

Do you offer one-off projects or long-term support?

Both. Some clients come for a single project (like a campaign or presentation), others for longer-term collaboration. It depends on your needs, I’m flexible and happy to adapt.

Can we meet in person?

Yes, I’m based in Zürich and available for in-person meetings here. Switzerland is the center of Europe, so short distances trips are also possible. I usually work remotely with clients across Europe and beyond.

I didn’t find the exact service, but I like your style. Can we talk?

Of course. I often create custom services tailored to your needs. Let’s schedule a free intro call and explore it together.

What's your process like?

Simple and agile: after a discovery call, I define a clear proposal or roadmap. We agree on priorities and milestones, then move into action keeping feedback loops short and communication smooth.

Phàros Lab by Erika Berardi

Fueling my passion for digital marketing, I help small and medium business, purpose-driven brands and professionals grow their visibility and impact through strategic digital advertising and communication with clarity, focus, and a success-oriented mindset.

Ready to take your brand’s visibility to the next level? Let’s team up.

SERVICES

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